Say it loud: How to publicly display messages in a highly visible way, without doing anything illegal? Say it fast: Messages evolve in a perpetual flux. If you take the example of a poster or a title in a newspaper, their context is permanently shifting: who the audience is, where it is read from, what the weather is like, what the buzz of the precise moment is. A static printed message cannot adapt to a changing situation and is bound to obsoleteness. How can we display a physical message while keeping it flexible enough so that it can reflect on its context? Interested, read on!

(Continue)