5 Professional Photography Website Services Compared

5 Professional Photography Website Services Compared

Getting a photography business off the ground can be exhausting and expensive. Most professional photographers have both a website and a portal that allows clients to view photos, make prints, buy albums and more. So how do you get all these goodies, and how much is it going to cost you?

Below we’ll answer these questions and more as we take a look at five sites that can fill your need for either or both of the services mentioned above (basic website or powerful online store). We’ll introduce you to each service, describe their basic features and how they compare to the other options and give you a look at their pricing plans so you can decide which is best for you. First up is one of my favorites: SmugMug.


SmugMug

photography website services compared

SmugMug seeks to be an all-in-one solution for professional and hobby photographers. They’re both quite flexible and affordable in their offering. You can either setup a full blown website or a few simple galleries.

Though you definitely have more freedom over your design if you’re familiar with HTML and CSS, for the most part you don’t need any web development experience or knowledge to get up and running with a great looking site.

Plans and Features:

SmugMug has three plans to choose from: Basic, Power and Pro. All three plans allow unlimited full-resolution photo uploads (24MB/photo max) and provide you with 50 design themes to choose from. Though there are a few ugly selections in the bunch, most of the themes are quite simple and attractive.

photography website services compared

All of the plans also offer super easy methods for creating galleries, HTML emails, prints, photobooks, calendars etc. The Power and Pro plans both allow for 10min HD video uploading, custom designs via HTML/CSS or a built-in Easy Customizer, and your own URL.

The benefits of the Pro plan really lie in the commerce category. Any plan will allow your users to purchase printed photo products but only the Pro plan lets you set your own prices and make a profit. You can also create coupons and promotions, sell digital downloads and create different packages just like a full-blown photography studio.

Pricing

For each of the three plans, SmugMug lets you choose between a monthly or yearly payment option. The Basic plan is $5/month or $40/year, the Power plan is $8/month or $60/year and the Pro plan is $20/month or $150/year.

photography website services compared

You can start a free two week trial on any of the plans to see how you like the service and when you sign up for one of the cheaper plans you can easily upgrade at any time if you want the extra features.


Pictage

photography website services compared

Pictage is definitely aimed more towards photographers looking to sell products online and make profit. All of the plans discussed below revolve around setting up online stores and they describe themselves primarily as a “platform for marketing, selling and fulfilling professional photo products online.”

Plans and Features:

Just as with SmugMug, Pictage has three plans to choose from: Starter, Premium and Pro. All three accounts give you unlimited image uploads and galleries, an online shopping cart and catalog, monthly royalty checks for online sales, access to some powerful online marketing tools and tons of options for albums and other printed products.

With the Premium and Pro accounts, you can have online slideshows (2 per event and 10 per event respectively), public listings in their Photographer directory and free album design service and the Pro account also gives you the ability to setup sub-accounts for multiple shooters.

The biggest difference in Pictage’s three plans lies in the commission setup. Whereas with SmugMug, only the highest plan offered the ability to set your own pricing and make a profit, Pictage allows this with all three of their plans. They then collect a commission on everything that you sell. On the Starter plan, Pictage collects 20% of your sales, on the Premium plan they collect 15% and on the Pro account they collect 12%. So the more you elect to pay up front, the less they take from you per sale.

Pricing

The Pictage plans start around where the Smug Mug plans end. The cheapest plan is $19 per month, the Premium plan is $49 per month and the Pro plan is $99 per month.

photography website services compared

Pictage currently has a promotion that allows you to get your first two months free for the Starter plan.


Zenfolio

photography website services compared

Zenfolio is very similar in concept and structure to SmugMug (Pictage is conceptually a bit set apart from these two options). From what I can tell, the organization system, presentation tools and feature set is very competitive with that of SmugMug and their pricing structure comes in a bit cheaper (though I do like SmugMug’s themes a little better).

Plans and Features:

The ever popular three tiered pricing plan appears here as well, this time with the labels Basic, Unlimited and Premium. The Unlimited and Premium plans offer you unlimited online storage space while the Basic plan gives you 2GB plus an additional 1GB for every year that you sign up. Both the Basic and Unlimited plans max out your individual file sizes at 12MB while the Premium plan allows you to go up to 24MB.

All three accounts give you a nice homepage, full-screen slideshows, 25 design themes, easy no-code customization, music players, an unlimited number of galleries and albums, online stores with shopping carts, and profit-free sales.

photography website services compared

Only the Unlimited and Premium plans allow to use your own domain and only the Premium plan allows you to replace the Zenfolio branding with your own, apply custom watermarks, make a profit selling printed and online products, charge sales tax, accept multiple currencies, create coupons and discounts, setup custom pricing lists, and receive filterable sales reports.

Pricing

Zenfolio is definitely the cheapest option yet, starting at just $25 per year for the Basic plan. The Unlimited plan is $50 per year and the Premium plan is $100 per year.

photography website services compared

As with the other sites, you can start off with the cheapest plan to see how you like it and upgrade to a better plan when you reach your limit or need some extra features. There’s also a free 14-day trial so you can test out the service before you buy.


APhotoFolio

photography website services compared

The sites above are all geared primarily towards client relations: they allow you to upload all your photos, create galleries, give clients custom logins, set up stores and sell products. These definitely aren’t the only options in this category, there are plenty other sites out there offering near-identical feature sets.

However, instead of giving you more of the same, I wanted to provide a couple of options for any photographers that primarily need a beautiful and functional website design without all the sales tools. Instead of owning a store, you just want to show off your work and provide a way for people to contact you.

This is where APhotoFolio comes in. In their own words, APhotoFolio is “dedicated to building big, clean, feature rich websites for Professional Photographers, Architects, Designers, Retouchers, Filmmakers and anyone else who wants to display pictures or videos in a web portfolio.” They’re basically a full-service template shop that will get you up and running with a site that you can use as your primary online presence.

Features

When you sign up with APhotoFolio, you get a customizable Flash website based on any of their eight themes. You can have as many pages and photo galleries as you like and get “virtually unlimited” storage with 50 email addresses, a blog, video integration, and alternative HTML, iPad, and iPhone mirror sites.

photography website services compared

The themes are beautiful and easily changeable through a series of visual controls (no coding necessary). They basically set you up with a content management system so you can run most aspects of the site yourself.

Pricing

Since APhotoFolio is more of a web design service than an e-store, their pricing structure is dramatically different. There is a one-time setup fee of $1,000 and a monthly hosting fee of $17.

photography website services compared

If you want to get a good sense of what your site would look like, check out their live client sites section.


Wix

photography website services compared

APhotoFolio may be exactly what many of you were looking for right up until the pricing section. If you’re an amateur photographer or even a professional just getting your business off the ground, shelling out $1,000 isn’t the easiest thing in the world.

Wix provides non-developers with a free and easy way to build a rich flash-powered site. The WYSIWYG editing is super easy: most tasks can be accomplished in only a few clicks.

The catch? They stick ads at the top of your site, make you use their domain and limit the number of pages that you can have. However, they do have premium plans that may be a better fit for your small business.

Plans and Pricing

There are four Premium Wix plans to choose from: My Domain, Combo, Unlimited and eCommerce. All of the plans allow you to use a custom domain and they range in storage from 500MB to 2.5GB.

Only the top three options have the Wix ads and branding removed and only the top choice allows you to have an e-commerce shopping cart.

photography website services compared

As you can see in image above, their prices are quite affordable but their structure is a little weird. You choose between a monthly and yearly agreement but they quote you the monthly rates for both so you can compare easier. Prices range from just under $5 per month all the way up to almost $20.


Are There Photography Themes?

Though Wix wasn’t built exclusively for photographers, they do have a number of templates that are perfect for photography websites.

photography website services compared


Conclusion

The information above should save you tons of research, googling and site hopping to compare prices, features and basic concepts for different photography services. If you’re looking for a way to share photos online with your clients after a shoot and allow them to purchase photos online, go for one of the first three options. I personally use SmugMug and couldn’t be happier with the service.

Alternatively, if you just want a basic website to send potential customers to, check out APhotoFolio and Wix. Both options save you the years of education that it takes to become a web developer while allowing you an impressive degree of freedom and customization on an ongoing basis.

Leave a comment below and let us know what online photography services you have used and what you thought of them. Have you used any of the services above? Do you of any better alternatives? We want to know!

  • http://godfrey2k.com Hangtyma

    Thanks a million for this post! Spent years (2 to be exact) looking for something like this. I went from having sites house my work to creating (literally designed it with Photoshop) my own site. Printroom was a nice start at the time, but it lacked tremendously in user-friendliness. I love my site but it lacked the ability to meet to have clients view shots online and/or purchase prints if need be. Tried coupling my site with Picasa and some others but fever really found the right fit. Although word press was a nice addition for displaying work via blogging. I believe that’s no longer a problem! Thanks again!

    Ps. There is a typo in the title for “pictage”

  • http://www.5deep.com Adam

    How could you leave out liveBooks? http://www.livebooks.com

  • http://www.aprilblankenship.com April

    I’m a happy Zenfolio customer. I checked into Pictage and it seemed to be geared toward already-successful pro photographers, which I am not. It’s customizable enough for me and the quality is great (as well as the packaging for shipping). I encouraged my workplace (a small-town newspaper) to join Zenfolio, too, and we’ve already made our money back and then some.

  • http://www.picturefoods.com Oliver Schafeld (Picturefoods)

    I’m using the Photoshelter service to display/sell food styling images at http://www.picturefoods.com . So far it’s a customized webdesign based on one of their templates. I wasn’t aware that there’s _this_ much competition for photography website services. Thanks for the info.

  • http://www.jclossphoto.com Jeff

    I personally use my own hosted domain running wordpress with the Photocrati Super Theme. It’s quite customizable and gives me the ability to have a professional website that I can manage myself. My hosting fees are very cheap, as are my registrar fees (which you have to pay anyway to have your own domain no matter where you host) and I have complete control.

    To be fair, I am also a geek and tend towards enjoying web design, at least in a limited sense – so this is a natural fit for me. My sister in law is a graphic designer and has helped me to customize my branding so I’ve given her a credit in my byline on the bottom of the page.

    Photocrati is currently 79 dollars for the theme for life including updates. My only problem with it, and something that I have seen with many other hosting sites, is the lack of flash support on idevices. My iphone will not properly display my galleries, though it does load my java slideshow on my front page. I encourage anyone looking into a photography website right now to make certain that your content displays on mobile devices not supporting flash – which are all the rage these days. Maybe that means having a dedicated mobile version, or a service that builds one for you.

    For customer galleries I build them in lighroom, customize them with filenames and ftp them right through lightroom to a custom url extension I give out to clients, like this: http://jclossphoto.com/galleries/test

    This one is flash and does not display on iphone etc, but I am now working with html and java galleries that do display correctly.

    Hope all that info helps someone out there – feel free to email me for more specific information on what I’m running if it’s interesting to you.

    Ciao.

    Jeff Closs, J Closs Photography
    jclossphoto.com

  • http://www.expono.com/hausnes/ Jo Bjørnar

    Thank you for a list of alternatives; I’m always looking for a new and better service, and I’ll be sure to have a look at some of these. Right now I have to say I’m very happy with http://www.expono.com though, and I highly recommend it to anyone else. $49 a year. Unlimited, full quality pictures. Plus much more.

  • http://www.foliolink.com Elizabeth Manegold

    Your readers should definitely check out FolioLink at http://www.foliolink.com.

  • http://www.goldengod.net Andrew Ferguson

    PhotoShelter appears to be missing from this article; I’m kind of surprised, I thought it was a big enough player in the space to be included.

    Was it intentionally left out or just oversight?

  • http://www.gregveit.com greg

    I am using SmugMug for the second year, mostly because it’s cheap, but I would have reservations about recommending it, especially if you make your own prints.
    The advantages are:
    cheap, good windows upload plugin, lightroom upload plugin, unlimited storage, easy to manage once you have laboriously set up the look you want. Easy and cheap to get your own url. You can pay through your Amazon.com account!

    The disadvantages:
    1. The maximum file size for the Power account is only 10Mb.
    2. You do need web development experience: just try to set up a separate gallery menu page!
    3. A normal photo business depends on selling your own prints. Smugmug is based on the premise that they do the printing for your client so there’s no way for your clients to make an image selection from a gallery. None of the plans let you do this.
    4. In order to turn off all the dated, mostly pointless clutter on the pages you have to use all the customization tools and CSS code. It took me weeks.
    5. To a large extent SmugMug is based on a social network model that provides lots of community features that are of no use to a business. Each time you set up a gallery you have to turn all this stuff off.
    6. The help page doesn’t tell you how to remove all of the gallery page furniture. Expect a lot of digging around in their forums if you want a clean look.
    7. There isn’t a clear division of content management system and website. It’s a bit of a fudge.
    8. The upgrade that allows you to store raw files is staggeringly expensive. My estimate was over £1,000 a year for, admittedly, nearly 1TB. But still!

    On the upside, I knew all of this before committing because I went through the trial period.
    Also, and I can’t promise they’ll do this for anyone, but when I complained that I couldn’t afford the time to customise my account to my (fairly minimal) expectations, their customisation advisers did a lot of the work for me.

    When I tried Zenfolio, I honestly thought that I would go insane.
    I’ve also been tempted to move to Wix, but despite having a well worked out interface, I found its gallery templates fairly limited (hardly any of them are suited to both portrait and landscape images). Again, there’s no facility for your clients to make an image selection. Wix is also quite pricey, especially if you go for its e-commerce extension which is around a whopping £180 a year.
    On the whole the, I’m sticking with SmugMug and hoping that either they’ll revamp it or someone else will finally come up with a proper photo business platform.
    As far as business credibility goes, anything is better than Flickr Pro!

  • Peter

    Nice, thanks for sharing! :)

  • http://www.browco.com BrowCo

    Good article and nice to see everything that you need to know right there without clicking around for the “catches”.

    I like the idea that you have Jeff, but I need a way to be able to sell prints, etc as well. Because of this, I am torn between SmugMug and Zenfolio. Those other sites are great but way too pricey for me right now.

  • http://photos.aaronbray.com Aaron Bray

    Thanks for the article. I use Zenfolio, and I’ve been very satisfied with their service. What really makes a difference to me is their integration with Mpix.com. I can offer all my friends, family, and clients great products and know that they will be very pleased with the results.

    Zenfolio also offers a referal program, and you can save money (and help me save money) by using the code E9D-5SG-BFX when you sign up for a new account. They let you try it for free for 2 weeks.

    What I’d really like to see in an online photo service is RAW file support for archiving.

    • Alasdair

      Photoshelter offer RAW file support, and also run a referral program. I literally cannot imagine anything I could need from a photography website that they don’t already offer, they are rock solid across the board in my opinion.

  • http://www.johndunnephotography.com/ John Dunne

    A great summary, thanks for pulling it together. I am another Photosheler user though, surprised to see it missing.

  • http://chriscouncilphotography.com/fotocouncilor/ Chris

    Nice post – the timing is coincidental, because I just did a two part series on what to look for in a website, and reviewed some of the options out there (a couple of the companies we looked at overlap). Here is my a link to my post: http://bit.ly/cZnFWP.

  • Antonio

    Without Photoshelter as a comparison, this article falls way short of being useful. Thanks for the effort though.

  • http://www.toddphilip.com Michele

    My husband and I use Zenfolio for our photography site. When we first started out, we were using wix as our website and zenfolio for proofing and orders, but soon after starting, zenfolio added their custom homepage/slideshow options and we no longer needed wix to get that “professional look” we so desired. We did not want our site to look blog-ish. We have been thoroughly impressed with zenfolio. Their customer service is top-notch (usually replying at the speed of light to questions or concerns. Their print quality through mpix is great. They are constantly listening to what their clients want and making updates and improvements. One big complaint that many smugmug users had when comparing with zenfolio was lack of packages. Well, zenfolio just added packages this past week. They also added a 4th tier called business premium. The biggest difference with business premium is it allows you access to mpix pro products. It is $250/yr, or $200 per year for existing Zennies who upgrade by the end of the month. I can not ever foresee myself leaving zenfolio. Use my referral code to save $5 off your subscription: KPF-2AW-Z8Y

  • http://www.melissajean.us Melissa Jean

    Photobiz.com is the best I have found. Their customer service is outstanding. They should not be overlooked :-)

  • http://www.plantephotography.com Chris Plante

    Well done reviews but surprised that Photoshelter was not in the mix. That is the one that I am interested in.

  • http://www.davewongphotography.com Dave

    I’m pretty happy with Zenfolio.

    Btw, Pictage is misspelled in the subheading.

  • steve caturan

    I’ve been using Gallery (open source – http://gallery.sf.net/ ) platform for the past 7 years, and has never disappointed. Then again, your mileage may vary since it’s a platform that wants to be fed with lots of RAM and plenty of CPU juice – it doesn’t perform well with dirt cheap web hosting providers – but if you have one somewhere, look in your control panel and see if Gallery is listed there under autoinstallers or “1-click apps”.

    my personal photo gallery (Gallery v2) – http://pixi.me/blog/wpg2/
    and my Gallery v3 demo – http://pixi.me/gallery3/

  • http://www.photographyblogsites.com Ellen Petty

    The two portfolio website companies mention are both flash based. Many photographers are going the way of WordPress because of its open source, and SEO benefits. The ability to be seem on ipads and mobile devices without a mirror site is also an increased need. Besides the many http://wordpress.org/ themes available, http://photographyblogsites.com/ offers all-in-one portfolio and blog that are very easy to customize.

  • http://www.supadupawebdesign.co.uk David

    Another one which is fairly new, UK based: http://www.foliopic.com . It goes ecommerce, blogging, etc all built in.

  • dw photo

    I have been with zenfolio for 2 years now. They constantly updating their site with suggestions from their “zen family”. Their sales and service are excellent, and the ease of navigating the site is very easy, along with ease of customization of the site is simple.

    The only thing this article left out in concerns to their pricing comparisons is the % (percantage) that each company takes from the photographer after the sale, which in my opinion is a very important factor also.. Zenfolio takes out 12% AFTER the cost of the material (users cost for product), shipping and taxes (if acclipable). I don’t remember what Smug Mug is, I know it is a bit higher or was when I compared them two years ago.. Other then this slight of information I thought the article was very helpful to those looking to start with a hosting site.

  • Austin Condiff

    Don’t forget collages.net =)

  • http://www.brandigreenwood.com Brandi

    I am amazed to see that Photobiz.com is not on this list. I use it and it is wonderful! Best customer service I’ve ever gotten, too.

  • http://www.kimberlyjlucero.com divinity

    great article. but you forgot to mention bludomain.com-they are great for photographers!

  • rb

    zenfolio fan here. The print quality is excellent with the integration with MPIX. Nicely packaged prints, easy navigation, the ability for the customer to size and crop their own pics is great. You also have a choice of creating a website with links to buy prints, or have it gallery style and link from another website. Easy share options, slideshows, RSS feeds….great cost for the service

  • http://phototechnik-vegas.smugmug.com/ Brian Janis

    Have been using 2 SmugMug accounts for over a year now. One is for a regular client, hosting their monthly event photos. It is the basic account, where I pay $60 /year with no profit involved, but the site visitors can download photos or order prints at cost. Works very well for this purpose. The second site, I pay for Pro at $160 /year, but I can set pricing and profit. I shoot corporate events and the clients like being able to view slideshows and download or order prints.
    Print pricing is good, but not sure what they look like, as I’ve never ordered from the site for myself. Have had no complaints from users. You can choose from 2 different labs to fulfill orders. Have uploaded over 6000 photos and only had $120 in orders, so i”m not getting rich from this, but I don’t expect a lot of print sales, as it’s mostly for the download ability. Mostly happy with the look and ease of use for visitors.
    The negatives are large for Smugmug. As it is very visually customizable, the learning curve can be long. The pricing setup is not intuitive. Still have not mastered it. It can be very frustrating.The gallery uploading can not be set to a default that works easily. For a new user, it would be so much simpler if SmugMug included setup phone support so you could be up and running in 20 minutes, but all you get is e-mail support which requires too much effort to get the info you need quickly. I probably spent 20 hours trying to get it all working to my satisfaction and I’m still only 75% satisfied.

  • Ben

    Great article thanks!

    However I am not sure if Wix.com and APhotoFolio should be in the list since they dont offer shopping carts nor automated printing shipping features.

    I am currently looking at Photomerchant.net which seems to have more flexible e-commerce features for pro photographers.

  • http://www.maion.com Jef

    Another one that is missing is PhotoDeck (with e-commerce and proofing):

    http://www.photodeck.com

    Time for an update?

  • http://seinenphoto.com Pete Seinen

    I used to use Zenfolio. I gave them up because they absolutely won’t talk to you on the phone. Not for customer service or anything. As many problems as I had with them, I really needed phone support.

  • Ron W

    I use WIX for posting , and fototime for proofing & selling.

    WIX is not user friendly. I have not been able to figure out how to add more portfolio pages. Very frustrating, and I am looking for another site. Thinking about Zenfolio.

  • Carl

    If you are just a photo fan looking for photo great community, I’d go with http://www.flickr.com for that simple reason that most people are there

    If you are looking for an e-commerce platform to sell your stuff, I’d go with either http://www.smugmug.com, http://www.zenfolio.com or http://www.bluemelon.com depending on the future and workflow you need

  • http://LibbyClarkPhotography.com Libby Clark

    Good Info. Thanks. I am looking around.
    Have been using Printroom for many years and been totally satisfied with tech support, print quality, ease of use for clients ordering & look of site.
    But since fall of 2011 have had extreme difficulty getting profit checks from them. Am involved right now in such a challenge for profit money due from December 2011 – present. Relunctant to post more jobs for clients, as I need the cash flow without the hassle.
    They take all their costs and % upfront, so their is real concern for thier financial stability.

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  • http://cheapwebsites555.wordpress.com Lan Futral

    Very helpful article thanks… I too was unaware of the W3C mobile site validation.

  • http://www.iconphotosbykaren.com Karen

    I have used Smugmug for over 4 years now. I love them. I am photography business, not the printing and shipping business, so when they host the galleries, collect the money, ship the product (yeah now they have whcc lab) and I don’t have to do anything its a win win. It’s roughly 15% for their take on the overall cost, but it’s so worth it, I don’t have to have a credit card processing company, no printers, buying ink and all that, and no postage or packaging. Worth every dime.

    I am however looking for a web hosting for just my portfolio. Think I’ll look into Photobiz.

  • Lm Bennett

    Thanks for the info…Is there an update to this? i have been looking at getting the pro plan from SmugMug.

  • http://www.pixelxpressions.com deepak

    Nice article , SmugMug is really good. but no Editing or customization provided for the price they quote ! its costly. Better create a page in WIX.

  • ChiiChi

    these tips were very educative and have answered some many of my question.

  • http://www.willjennings.net Will Jennings

    http://www.photoswarm.com is another good one.

  • http://www.pureplush.com Liz @ Vegas Wedding Photography

    This article is so so helpful along with the comments. I’ve been considering Zenfolio since they just teamed up with Millers (who I use as my main lab) but seeing what other options are out there (and hopefully find one that takes less percentage!). Now I have a ton of research to do!

  • http://www.bvob.co.uk bvob

    With regards to SmugMug:
    You know who is Smug and it’s pretty evident who the Mug is in all of this!

    $300 a year pro account + High Loxley print prices + 15% SmugMugger tax + $1 currency conversion changes, then you get to add your profit on top of the high tower.

    Its seems to be a tough call so far. I have a hard time in justifying to customers the pricing.
    Loxley Lab’s £0.79 base price on a 6 x 4 up against Asda 5p prints.

    Then there is the – No proofing delay on digital downloads….. this is the final nail. not a hurdle, a wall!

    Need an UK alternative.. May be zenfolio, 2 days in to my trial and getting there with it slowly with it…
    its just a little clunky, the themes are laughable! Flickr would look more pro than these 80′s microsoft looking themes.

  • Bryan Jones

    I’ve been using SmugMug Pro for over 6 years now and I’ve never found a better hosting and proofing site for my business. They have added so many features over the past few years that have truly made it the best and most professional site out there to use for online proofing for a photography business. My clients always comment how incredibly easy it is to order prints and how well organized the system is. I would highly recommend SmugMug for any professional photographer looking to host their photos online for their clients to view! I know the price increase to $300 for the Pro account seems steep, but it’s completely worth it. If you are signing up, be sure to use a $5 off coupon code: 7g9e01Kk2OUDM

  • Albas

    Does anyone know a photo-hosting / sales site that caters to international clients who want to have the option of paying in their own currency without having to convert to US $?

    Thanks for the info.

  • A

    http://www.photographerhq.com is good for posting your portfolio in an online photography directory.